Deceptiv Apparel was established in Sydney, Australia in 2010 producing casual streetwear and skate gear.
The resurgence of Deceptiv Apparel began at the start of 2017. We’ve completely redesigned our products, innovating the young adult streetwear industry. Deceptiv Apparel have teamed-up with OzDesigns and Kudo Surf where quality lies as our number one priority. We aim to provide a world class product that is comfortable and fashionable for all our Deceptiv community. With different styles, colours, and sizes, we have something for everyone!
We deceive to protect
We deceive to promote
We deceive for satisfaction
We deceive for acceptance
Deceiving others is a fundamental role of human development. Being deceitful is woven into our very fabric, so much so that its true to say ‘that lying is human’. As a human race, we accept deceit when it’s beneficial to us, however, when we are fooled, we’re filled with anger… Ironic isn’t it!
You can’t always trust the deceptive nature of human kind, but you can trust our pledge to environmental sustainability and preserving our world for future generations. Teaming up with Australian owned manufacturers Kudo Surf, we striveprovide the best quality products, whilst protecting the environment.
We place sustainability at the heart of our products. At Deceptiv Apparel, we aim to contribute to the well-being of society, by using water-based inks, biodegradable packaging, and 100% organic cotton on our short sleeve tees. Our suppliers, Kudo Surf ensure that products are eco-friendly, and continuously find ways to be kinder to the environment.
We are deceptiv
Deception is embedded in our subconscious. Throughout evolution, deception has remained pivotal in the survival of all living things. Deception is quintessential in our everyday life.
Deception is so much a part of everyday discourse that we do it without thinking. Our capacity for dishonesty is as necessary to us as our need to trust. We lie with ease, in ways big and small, to strangers, friends, and loved ones.
Our emblem features an ambigram of a devil and angel, encapsulating the dichotomy of human experience. The devil symbolises the immoral nature of all individuals, whilst in contrast the angel highlights the goodness of all. Our symbol is a metaphor for the duel personas of all individuals.
Dark or Light. Good or Bad. Devil or Angel
We are Deceptiv Apparel